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Welcome to Nelson’s Painting, Inc.
We can be reached at: 608-216-1261
Nelson’s Painting, Inc. is licensed, insured, and ready for hire!

Table of Contents: Click on a topic to go directly to that section.

  1. Painting Contractors Intro
  2. Licensing
  3. Liability InsuranceHow important are your windows?
  4. Types of Paint Finishes
  5. To Primer or Not to Primer?
  6. How are textures applied to the walls?
  7. Suitable Drywall & Other Surfaces
  8. Taping Detail
  9. Painting Contractors Madison WI
  10. How many layers of paint are acceptable?
  11. Safety on the job site
  12. Cleanup Procedures
  13. Contracting the work
  14. Types of Textures
  15. Subcontractors or Employees?
  16. Communication with our customers
  17. Registered Business vs. Sole Proprietorship Window Contractors
Painting Contractors – Are you looking for free painting estimates from Painting Contractors? Look no further than Nelson’s Painting, Inc. Of course, there are many Painting Contractors to choose from around Dane County, but you’d be hard pressed to find the few that have the best quality assurance systems in place to make your window project a great experience. Nelson’s Painting, Inc. is experienced to handle all of your painting needs.
Licensing – Painting Contractors are NOT required to be licensed by the Wisconsin Department of Professional Services. However, Nelson’s Painting, Inc. is partnered with Badger Windows, Inc. and Badger Roofing, Inc. in case you need any other remodeling work that requires licensing. You can check out the license status of any Painting Contractors here. (if they do any other remodeling projects). If a painter wants to do windows or any other remodeling that requires a permit, they must complete an initial pre-qualifier course approved by the Wisconsin Department of Professional Services prior to applying for their dwelling contractor qualifier. Nelson’s Painting, Inc. has partners, Badger Roofing & Badger Windows, that hold current dwelling contractor qualifiers as well as a dwelling contractor certificates. Check your Painting Contractors license status prior to starting any work. Without a current license, Painting Contractors are unable to pull a building permit for light to heavy remodeling projects.
Liability Insurance(Again, this is only if your painting contractor wants to perform any type of remodeling work that requires you to pull a permit) Painting Contractors are required by the Wisconsin Department of Professional Services to have a current liability insurance policy. When Painting Contractors apply for their license, they must attach their liability insurance certificate to their license application. The Wisconsin Department of Professional Services will approve or deny Painting Contractors applications dependent upon fulfilling all requirements. It’s important to obtain a copy of any Painting Contractors insurance certificate prior to starting your window project. You should call the insurance company listed on the Painting Contractors insurance certificate to check on the status of liability. Some Painting Contractors don’t have the correct liability insurance coverage, so it’s important to ask the insurance carrier if the Painting Contractors are covered for carpentry work.

Types of Paint – Does the type of paint matter? Yes! The best Painting Contractors have extensive knowledge of the different paint products available in the Madison WI area. There are hundreds of combinations of paint material available for you projects. Types of paint products could include: primers, textures, top coats, flats, semi glosses, glossy, sealers and more. The best Painting Contractors will be able to show you the appropriate products for your specific painting project.

There are different types of sheens out there.

  • Flat is a low-sheen paint with a non-reflective finish that touches up well and hides minor surface imperfections.  It’s ideal for low traffic areas, interior walls and ceilings.
  • Matte has a low luster reflective finish that is durable, easy to clean, touches up well, and also hides minor surface imperfections. It is great for low to moderate traffic areas, such as bedrooms, and interior walls.
  • Eggshell Enamel has a soft, velvety appearance and is a good choice for moderate traffic areas such as living rooms.
  • Satin Enamel if you desire a pearl-like appearance, and are painting moderate to high traffic areas or areas that have some exposure to moisture, such as kitchens.
  • Semi-Gloss Enamel if you desire a sleek, radiant sheen that is great from cabinets and trim, high-traffic areas and high-moisture areas.
  • Hi-Gloss Enamel creates a brilliant, shiny appearance with a glass-like finish. This is great for high-use surfaces.

Where do contractors get their painting materials? – Most Painting Contractors will get their window materials from a wholesale material supplier. A few material suppliers in Madison WI would include: Sherwin Williams, Hallman Lindsay, Chase Lumber, Menards, and Home Depot. Painting Contractors that do most of the work around Madison WI tend to stick to material suppliers like Sherwin Williams and Hallman Lindsay due to contractor account incentives. Plus, these material suppliers have a lot more options when it comes to painting materials because they have a lot more inventory than others.

To Prime or Not to Prime? – Primer is a type of paint that allows the top coat material to adhere better to the painted surface. For example: After a drywall job is mud and sanded, you can use a primer (drywall primer) prior to applying the following top coats. The primer “preps” the wall for accepting the top coat. If you use a top coat on the freshly finished drywall surface, without allowing proper dry times, you can have paint flaking down the road. There are some top coats that have primer mixed in that do a decent job, but if you want to rest assured knowing your walls will look their best, most Painting Contractors would opt to go with straight primer first, then follow up with 2 top coats.
How are textures applied to the walls? – Painting Contractors will usually always apply the textures during the priming coat. The most common texture is a sand texture. Sand texture can be mixed in by the bag or come in pre-mixed buckets. Most painting contractors like to mix their own sand on the job because they can control the density and coverage of the sand.
Orange peel texture and popcorn ceiling is typically sprayed on the walls before the priming stage. The texture is mixed into a hopper and air gun where it’s then pressured sprayed on to the walls. Texturing walls is an art and only a professional, with years of experience, should apply textures for the best look.

Suitable Drywall & Other Surfaces – The paint can only look as good as the surface it’s painted on (for the most part). If the drywall or wood surface is cracked, defective, rotted or otherwise “ugly,” you’re going to have a hard time putting “lipstick on the pig.” Drywall repairs, sanding, wall prepping, texture blending and general replacement is highly recommended by many if not all professional painting contractors. Most painters can handle these types of preparations, however, you may need a building permit if large areas of drywall are being replaced. Check with your local building inspector to see if a permit is required for your project. Nelson’s Painting, Inc. can assist you with finding the right building inspection department for your city/town.


Taping Detail – The best Painting Contractors are well trained in the aspect of trim taping detail. It’s not as simple as putting a coat of paint on the wall and calling it a day. There are different trim flashing products on the market today and most Painting Contractors will know how and where they should be applied to ensure a great looking paint job.

If you painting contractor doesn’t use tape around trim or “wall color junctions,” then you might want to hire a different painter. YES, it is OK for them NOT to use tape if they are highly skilled and accurate with a brush. If they’re getting paint on your trim, they’re going to cause more harm than good for the outcome. Nelson’s Painting, Inc. ALWAYS recommends using tape. It takes more time, of course, but the result of clean lines makes the job look beautiful!

Painting Contractors Madison WI – Most of the work done by Painting Contractors are interior painting projects. You spend most of your time inside the house so it makes sense to keep the inside looking fresh and vibrant. Accent walls are becoming a popular trend these days. An “accent wall” is one wall in the room that is painted a completely different color than the rest of the room. It gives the room depth and character. A common painting procedure is to paint the ceiling a different color than the walls. With the right colors, you can give any room depth and beauty.
How many layers of paint are acceptable? – 3 is ideal. 1 coat primer, 2 top coats. Nelson’s Painting, Inc. highly recommends starting with 3 coat painting process for cost effectiveness and ultimate color expression. If you are covering a dark color with a light color, you may need more than 3 coats. It all depends on the brand of paint and tools you’re using to apply the paint. Thin coats applied with a thin roller nap will need more coats to cover the dark color with a light one. The prime coat will still allow some of the existing color to shine through, but the top coats will adhere well to the primer and give enough coverage. Ultimately, it comes down to your budget and the look you’re going for. Nelson’s Painting, Inc. always recommends priming when trying to cover a “loud” color with a “light tone.” There are some paints out there now that allow excellent coverage without doing a prime coat, but they can be pretty expensive and might bust your budget.

Safety on the job site – The best Painting Contractors have a detailed safety procedure policy for every painting project. Exterior painting projects can be very dangerous work. Heights, extreme heat, heavy materials and equipment, climbing, constantly bending over to work, steep surfaces, and long hours will take its toll on the painters. Painting Contractors are required by OSHA to wear harnesses and lifelines at all times on the roof or planks (that don’t have support rails), regardless of the height or pitch of the roof. Painting Contractors that don’t follow OSHA rules risk being fined.

Most Painting Contractors have harnesses and lifelines that are anchored to the top of the roof prior to the start of work. Some very steep roofs require “roof jacks” and planks to move around the roof surface if windows are to be installed above the roof line. Workers are required to wear hard hats anytime there is someone working above them. Example: the worker cleaning up the yard under the roof needs to be wearing a hard hat if there are still workers up on the plank. The best Painting Contractors will designate break areas in the shade and give their workers frequent water breaks to stay hydrated. Some Painting Contractors actually set up “cooling” stations under canopies. You can tell a lot about Painting Contractors that show care for their workers safety.

Cleanup Procedures – The best Painting Contractors have a detailed cleanup procedure during and after the work. Final cleanup is extremely important and all Painting Contractors know that their reputation is largely determined by their ability to cleanup after the work is done. Most Painting Contractors think the quality of their work can outshine a shoddy cleanup job, but they’d be wrong to think so. Homeowners appreciate the craftsmanship of the painting project, but at the end of the day, the paint won’t matter much if the trim or floor is a mess. The best Painting Contractors utilize a detailed cleaning checklist after the painting project is done.

Contracting the workDisclaimer: This is for informational purposes only and should not be construed as legal advice. Please seek legal counsel from a Wisconsin Lawyer for legal advice. Painting Contractors must meet certain legal requirements when contracting work. Every aspect of the painting project must be spelled out somewhere in the contract. This includes, but not limited to: the brand of materials used, the style and color of materials used, the types of sheen used, when the job will start and end, and much more. The best Painting Contractors have checklists that can serve as a detailed attachment to describe the work instead of re-writing everything out on each project.

Right to cancel – The consumer has a 3-Day Right to Cancel period to change their mind and cancel the contract. However, if the consumer goes to the painting contractor’s place of business to sign the contract, the consumer waives that 3-Day Right to Cancel. So, most consumers elect to have Painting Contractors come out to their home to sign contract documents. Every homeowner must receive 2 copies of the right to cancel notice. If your Painting Contractors are not giving you 2 separate copies of this 3-Day Right to Cancel notice in writing, you should either request it, or reconsider working with those Painting Contractors. Nelson’s Painting, Inc. has all the required legal documents for every painting project. Our contracts are extremely detailed and easily understood. You can read more information about consumer protection in laws in Wisconsin here.

Types of Textures – There are several types of textures out there. The most common types are sand texture and “orange peel.” Most Painting Contractors would agree that sand textures are the easiest to apply.

Orange Peel
Sand Texture
Popcorn (Ceiling Texture)

Subcontractors or Employees? – Most Painting Contractors have used subcontractors or W2 employees for their painting projects. Some Painting Contractors only use subcontractors, while others just use their own employees. What’s the difference? Subcontractors are a separate company hired by Painting Contractors, while employees are part of the painting company itself. Some Painting Contractors choose to have subcontractors on their painting projects because it costs less to hire subcontractors. As long as the subcontractors are experienced and their work is up to the standard of the Painting Contractors, then having subcontractors do the work is completely fine. Painting Contractors don’t have as much control over the subcontractors as they would their own employees however. The subcontractor can hire whomever they want for their crew and do the job however they see fit. On the other hand, Painting Contractors can hire their own employees to do the work, which means they can hand pick good crew members (as well as perform background checks). Nelson’s Painting, Inc. uses both subcontractors and employees to perform paint and texture installations. We have extremely strict standards and guidelines that our subcontractors follow in order to ensure the best paint and texture installs and customer experience possible.
Communication with our customers – It’s very important to us at Nelson’s Painting, Inc. to remain transparent and keep open communication lines with our customers. Failing to communicate effectively is one of the main complaints Painting Contractors get from their prior customers. It’s easily understandable that homeowners want extra communication from Painting Contractors working on their painting project because most homeowners might not necessarily see what’s going on during the project. We’ve focused our business model around providing the best customer experience possible. That means: letting our customers know exactly when we’ll be arriving to the job site, giving correspondences to the customer in a timely fashion, performing walk-throughs with our customers, following through with our promises and more. Unfortunately, some Painting Contractors fail to communicate with their customers, which ends up leaving causing problems during the experience.
Registered Business vs. Sole Proprietorship Painting Contractors – Some Painting Contractors are not required to register with the Wisconsin Department of Financial Institutions as a sole proprietor. If Painting Contractors wish to become a Limited Liability Company or Corporation, they must register and maintain good standing status with the WDFI. Painting Contractors who become an LLC or INC status must file an annual correspondence with the WDFI. You can search here to see which Painting Contractors are registered businesses with the State of Wisconsin. Nelson’s Painting, Inc. is registered and in good standing with the WDFI.